Customer experience has never been hotter. Enterprises need to provide real-time, personalized experiences that reach customers just as they need them and keep them coming back for more.
According to Forbes, the Five Trends Shaping The Future Of Customer Experience in 2017 include:

1. IoT: increasing number of connected devices entails the capacity for companies to collect of a huge amount of data, on a side, and the threat of security breaches and data leakages, on the other. Whereas data access is the gateway to develop customer-based services, both data management and data security represent critical areas to be enforced.

2. Machine learning: AI based services can provide superior customer engagement, because of the ability to access information about your customers, learn and personalize their experience without being explicitly programmed.

3. Data: Data management is critical to enable business model transformation. You can leverage customer data from your CRM, and enable AI-based services (such as chatbots) to enable un-paralled customer experience in terms of quality and depth.

4. Smart Diagnostic: as sensor usage turns most devices into IoT platforms, services as remote controlling, predictive maintenance and even energy management can be easily deployed and offered to provide more value to the customer in real-time.

5. Mobile everything: as product research via mobile devices has increased dramatically, the barrier between in store and online purchase is blurring, expecially in the case of millenials. Around 40% of them carry out mobile research once in store, and nearly ¼ have purchased via mobile while in a store.

Are you a startup willing to contribute to solve these challenges and start working with Estra, to enhance its 1 Million customers experience?

Apply by June 18th to E-Qube Startup Challenge: