The Internet of Things is reaching everywhere, including the marketplace. IoT applications are part of the facilitators for digital and physical world convergence across multiple channels. IoT bring opportunities to measure and influence customer behavior beyond the usual purchasing cycles.

The ongoing transformation of marketing is going to be enhanced by the abundance of sensors, beacons and the digital capabilities associated with mobile devices.

The major challenges are not just the ones related to hardware and data collection.

As the amount of data-collecting devices rises, and the amount of data available to marketers increases, managing that huge data in a meaningful and responsive way is the new big task for marketing managers to build a better and more profitable brand experience.

The E-Qube Startup Challenge is the best opportunity to showcase your solution in the IoT field. Apply now!